Sony China Market Segmentation Essay Example for Free

Sony China Market Segmentation Essay Sony VAIO is the best computer that serves the needs of every customer and is not comparable at all. From the conducted 760 surveys, 18 percent are grouped in the segment of entertainment lovers. Then 88 percent of all the entertainment lovers plan to by a laptop within the next 12 months, according to Exhibit 8. Therefore, there are approximately 120 entertainment lovers likely to purchase a laptop within a year, of who about 8 would buy a Sony. In the Clues report there is an equally distribution across segments, although the problem is that the sample size is not sufficiently large and the gap between the last column of each segment is not obvious enough, which may make comparison more difficult to conduct. For the Compass report, the advantage is that the sample size is good and diversity of respondents is taken into account. There are clear gaps between the final results of each segment. However, the disadvantage is the bound for segmentation is unclear, which can cause confusion in selecting target segment. Mr. Lopez, as your market strategy is focused on the current loyalty and interest in Sony, the target of segmentation is to retain existing customers while at the same time grow the share of customers Sony’s products. Therefore, we believe that Sony should segment the market from a global perspective. Consequently, the Compass report, which segmented the market by purchase motivations, would be a better foundation under this marketing strategy because it involved a much larger base of respondents from various countries and regions of the world. It took much more diversified factors into the investigation of motivations behind buying decisions, which offered a crucial facilitation to the company to expand its foreign markets. With reference to the Compass study data in China shown in table 2, the best segments to be targeted are Techonosocializers, performance seekers and status focused customers, as the probability of purchasing a Sony computer within the next 12 months by these segments are relatively high than the remaining three segments. The motivations of buying decisions made by the three segments are to capture information from multimedia access, to facilitate online social networking and to reflect the social status of an individual. These motivations can be best served by Sony brand.

Camden County Essay -- Social Issues, Drugs, Violence

Mobsters, drugs, and violence sounds like a plot for a 50’s gangster movie but it is the everyday life for people living in Camden County, New Jersey. The city is portrayed as falling apart, over run with corruption and violence in Chris Hedges article â€Å"City of Ruins.† Soon Camden County will become a forgotten ghost town if they do not make drastic changes with the government, education system, and bring jobs back to the county. This article is about the city of Camden and how they went from being a thriving city to a city that is now in economic crisis. The city has a population of 70,390 and is the poorest city in the nation (16). Camden has an unemployment rate of 30-40% and has an average household income of 24,600 (16). In the past Camden was an industrial giant with several large companies like Campbell’s soup and RCA having factories there, which employed 36,000 people (17). Closing of the factories is one of the main reasons for Camden Counties' high unemployment rate. Over the past few years Camden has been forced to make â€Å"$28 million in draconian budget cuts, with officials talking about cutting 25 percent from every department, including layoffs of nearly half the police force† (16). With the lack of funds the counties education system is beginning to suffer with them having to cut the library rate by 2/3, now they have aâ€Å"70 percent high school dropout rate, with only 13 p ercent of students managing to pass the state’s proficiency exams in math† (16).With all of the empty factories, empty houses, and vacant lots Camden is beginning to become a very unappealing and unhappy place to live. Living in Camden is becoming an unhealthy place to live. It has become over run with homeless people and â€Å"the only white people visi... ...ys a better side to the situation waiting to be found â€Å"Despite Camden's bleakness, despite its crime and its deprivation, despite the lost factory jobs that are never coming back—despite all this, valiant souls somehow rise up in magnificent defiance† (18). The town of Camden is trying to rebuild the town by building new buildings like the aquarium and new law school but Hedges clearly states that nothing in this town will prosper if the mob does not want it to Camden County is a town in complete and total ruins. They are over run with corruption and violence. Hedges' article does a good job of portraying just how bad off the town truly is. The economy is suffering, the education system is lacking in several areas and the police force is a joke. If changes are not made soon Camden County, they will no longer be a town that ant one will want to live in or visit.

All Quiet on the Western Front by E.M. Remarque

â€Å"This book is to be neither an accusation nor a confession†¦ It will try simply to tell of a generation of men who, even though they may have escaped its shells, were destroyed by the war† states Erich Maria Remarque in the very beginning of his most known novel All Quiet on the Western Front. This book blames the war on damaging young people and states how they will never adapt back to normal life and accuses people who don't even fight in the war of starting it for no reason. The narrator of the story, Paul, talks about his experience with the war turning these sane men into heaps of madness, and how the war was completely unnecessary and does not do the country any good. Paul says while on leave, â€Å"Out there I was indifferent and often hopeless– I will never be able to be so again. I was a soldier, and now I am nothing but an agony for myself, my mother, for everything that is so comfortless and without end†.(p. 185) This evidence shows that the war causes the soldiers to feel uncomfortable with the world outside after the war. The war changes the soldiers into people who teach others to kill and don't even know the reason. For example, one night while Paul volunteered for patrol, shelling started so he got into a shell hole to take cover. A Frenchman later jumps into the hole with Paul but Paul has to stab him. While in the hole with the Frenchman's lifeless body Paul talks to him he says, â€Å"Why do they never tell us that you are poor devils like us, that your mothers are just as anxious as ours, and that we have the same fear of death, and the same dying and the same agony–Forgive me, comrade; how could you be my enemy?†(p.223) this shows that even the soldiers don't like the fact that they fight these people for no reason, that they all have rights as people and they all show fear so why would they fight each other. While on leave Paul speaks to two gentlemen who offer him cigars, while talking to the gentlemen one says, â€Å"but this relates to the whole. And of that, you are not able to judge. You see only your little sector and so cannot have any general survey. You do your duty, you risk your lives, that deserves the highest honor–every man.†, this shows that people who don't even fight in the war think that they know more about what goes on than the soldiers who actually fight in the battle. Another way the book shows that the soldiers don't want the war and that it only helps a select few takes place on page 206. One quote on this page reads † every full-grown emperor requires at least one war otherwise he would not be famous†¦ there are other people back behind there who profit from the war, that's for certain.† this blames the government for needing a war because they believe it would make them go down in history as a great nation and that the war's only purpose consisted of a government wanting too much power. â€Å"I think it is more of a kind of fever no one, in particular, wants it, and then all at once there, it is. We didn't want the war, the others say the same thing– and yet half the world's in it all the same.†(p.206) this quote comes up when Paul and his comrades talked about the significance of the war and why they fought the war. It states that the people never wanted or needed the war in the first place the government wanted to show that they had power. Remarque accuses the government with this statement because he writes about the people and the soldiers not wanting the war for many reasons such as food, materials, and money, but yet the war still took place. All in all this book accuses the war and the government of the death of these young men and for ruining their lives. The war did not need to take place and many people did not like the war. The war caused young men to get drafted and not have proper training on the battlefield causing more casualties. All of these things make All Quiet on the Western Front what remarque said it wouldn't turn into, an accusation.

Week Final

My upbringing was of a military family with my Father being from central Indiana and my mother coming from Japan, this difference has interestingly shaped my views a little bit differently from hers, but on the same side of things as we have become older shaped a truly similar point of view on ourselves, family, and society. Taking the Myers Briggs test I scored a type SITS and was named a Trustee, meaning that I was more Introverted, sensing, thinking, and Judging than my mate although similar with a type JIFFS and names conservator tying between introverted and extroverted, ensign, feeling, and judging being her higher marked percentages.What I found out is that for me it was pretty accurate I feel as I am more introverted when it comes to accomplishments and things that I can do to make things matter most. Am a thinker and think most before doing something whether It has to do with myself of others, and overtime have become Judging in my perception of Issues or Ideas.My Interviewe e tested similar with the exception of being more feeling, I for one can see this as she is always looking out for the less fortunate, and helping when she can no tater what, spreading her schedule thinner as the days of the week unfold. My interviewer remembers information better if given the opportunity to observe rather than reading about a behavior. The reason was given that to observe Is better than reading as translation can be misconstrued or left out when trying to remember Just what It was you had Just read about.I for one am split between the two as I do learn better by observing an example or technique than reading, but feel strongly that I can also read about behaviors or techniques and then apply what I had just read bout, I also feel that with the more media on sicknesses and disorders in schools and with more kids being diagnosed with ADD it comes to a point that what you take in daily Is the information on what signs to look for and where to seek help, another Instan ce is that It seems like you can Just talk to any given parent who has kids and school and you will find someone who has experienced this firsthand or knows someone who has dealt with it. Interviewee chooses to study at home with distractions and noise as opposed to going to a quiet place like a public library.She feels as though noise and distractions are of no concern over the ability to be comfortable in her own setting at home, and she doesn't really want to be in a place unfamiliar because that alone will give her more distractions than any that could could settle into a calm quiet environment better to be able to concentrate better with little or no distraction apparent. I know that if I chose to study at home and was not able to retreat to my downstairs office for peace and quiet I would not be able to concentrate long enough to do any good. One way I study at home is to do it either early in the morning or later in the evening so that I am not tempted to see what else the fa mily is doing of find myself choosing to partake in other activities other than studying. The results of the Myers Briggs test for the interviewee was one of being a conservator; she was more opt to minister to others needs and desired to be of service to others first besides herself.I on the other hand was one of Trustee, decisive in practical affairs, and a guardian of time honored institutions. My interviewee felt as if the test was somewhat accurate and that it lacked accuracy on how she believed she should of scored, she had a hard time believing that only a little over 13% of the population was indeed similar to her. She felt that with Christianity being as high as it was in the U. S. That more people should have been scored as to have the desire to help others in need and to mentor to them. I thought that the test was fairly accurate for me as I am very traditional in my thinking and decisive, but felt similar as I thought that more than 11% should be like me.My interviewee t hought that childhood memories of church and observations on how her parents treated others shaped her personality as a young women, and then as she matured it grew into a better relationship with her memories of church that helped her to continue to want to go and become better at doing the things that Christ has died for us to become. She felt strongly that it was her desire or the Holy Spirit moving in her lead her to this understanding and defines who she is today. I felt different as I was never brought up in church and didn't even attend church until I aired my wife and was then arrears old. I feel that my parents strong will to be respectable after all my father was in the Ana and I held a pretty straight line or suffered the consequences for my actions, that and the Japanese culture from my mother's side which has a very high respect for a family honor that molded my transformation as a young man to adulthood.I do feel that after living the way I did, which was a typical one as a young man it was later in life when my wife asked me to attend church that I felt something was missing and that desire led to my walk with Christ that shaped my personality today. Interviewee feels as if she is very self monitoring as I pertains to her attitude each and every day, an attitude that starts with what she takes in, what she reads, watches, meditates to, music she listens to, and even the food she eats. She made the comments â€Å"garbage in garbage out†. I felt as if this has also led my day as well. I choose to be conscious of what I say and what I do. This awareness affords me the ability to handle the everyday stresses with work, school, kids, etc. Tit confidence that I can get through the day Just as long as I have the attitude to behave positively and responsibly.The strongest things that influence the interviewee's attitudes are scripture. She gives GOD her first and last each and every day. This positive uplifting meditation that includes, prayer, b ible readings, and awareness allows herself to be charged for positive things and allows her the ability to handle stressful times with integrity and honor to GOD. The thing that I felt strongly about that has the most influence on my attitude is my mind. If I allow things torn down with negative influences. I too feel that a conscious relationship with Christ has offered me and equipped my spirit to handle stressful situations with integrity and honor as well.

Essay on Intro Marketing

Essay on Intro Marketing Essay on Intro Marketing Intro 1: Risk Management Risk management is very essential in sports programs. This is a good way to prevent any unforeseen accidents and common injuries. Good risk management will incorporate the DIM process. The DIM process has 3 simple steps. They are to develop the risk management plan, implement the risk management plan and lastly, to manage the risk management plan. The purpose of this process is to be proactive not reactive. In other words, it to keep a positive environment and prevent negative incidents from happening at all cost. Within good risk management managers have to deal with insurance and legal issues in a sport. The most common insurance used is personal liability and property insurance. Personal liability comes into play when an individual is injured because a facility manager is slacking on the job. To avoid personal liability managers can educate their employees on how to handle a situation accurately or how to perform under pressure. Property insurance comes in handy with property dam age due to theft, vandalism and acts of God. There are levels of risks that managers have to be on their toes about. Catastrophic, critical, moderate, and low levels of severity are the levels. Also, managers have to plan incidents that are typically high, medium or low in frequency to occur in area. Risk managers have to always consider some important components to risk identification. Managers should have standard operational procedures, have a well trained staff,

Practice in Identifying Metaphors

Practice in Identifying Metaphors A metaphor is a figure of speech in which an implied comparison is made between two unlike things that actually have something in common. This exercise will give you practice in identifying the elements that make up a metaphor. Metaphor Exercise Each of the following passages contains at least one metaphor. For each metaphor, identify the subjects or activities that are being compared- that is, both the tenor and the vehicle. Laughter is the mind sneezing.–Wyndham LewisSuddenly the black night showed its teeth in a flash of lightning.The storm growled from the corner of the sky, and the women trembled in fear.–Rabindranath Tagore, Fruit-Gathering. English Writings Of Rabindranath Tagore: Poems, 1994They say that life is a highway and its milestones are the years,And now and then there’s a toll-gate, where you buy your way with tears.Its a rough road and a steep road, and it stretches broad and far,But at last it leads to a golden town, where the golden houses are.–Joyce Kilmer, RoofsWhy you miserable, cowardly, wretched little caterpillar! Dont you ever want to become a butterfly? Dont you want to spread your wings, and flap your way to glory?–Max Bialystock to Leo Bloom in The Producers, by Mel Brooks, 1968I made Bubba up in the spring of 1963 in order to increase my popularity with my girlfriends at a small womens college in Virginia. I was a little bit in love with th em, too. But at first I was ill at ease among them: a thistle in the rose garden, a mule at the racetrack, Cinderella at the fancy dress ball. Take your pick.–Lee Smith, The Bubba Stories. News of the Spirit. Penguin, 1997 Even the way he looked was contrived, and if, on bad days, he resembled nothing so much as a failed actor afflicted with dreams, he accepted this resemblance, putting it down to artistic fatigue. He did not consider himself a failed anything. Success can only be measured in terms of distance traveled, and in Wisharts case it had been a long flight.–Mavis Gallant, Travelers Must Be Content. The Cost of Living: Early and Uncollected Stories. New York Review of Books, 2011If on leaving town you take the church road you soon will pass a glaring hill of bone white slabs and brown burnt flowers: this is the Baptist cemetery... Below the hill grows a field of high Indian grass that changes color with the seasons: go to see it in the fall, late September, when it has gone red as sunset, when scarlet shadows like firelight breeze over it and the autumn winds strum on its dry leaves sighing human music, a harp of voices.–Truman Capote, The Grass Harp. Random House, 1951For Dr. Fe lix Bauer, staring out the window of his ground-floor office on Lexington Avenue, the afternoon was a sluggish stream that had lost its current, or which might have been flowing either backward or forwards. Traffic had thickened, but in the molten sunlight cars only inched behind red lights, their chromium twinkling as if with white heat.–Patricia Highsmith, Mrs. Afton, Among Thy Green Braes. Eleven. Grove Press, 1970 One afternoon while we were there at that lake a thunderstorm came up. It was like the revival of an old melodrama that I had seen long ago with childish awe. The second-act climax of the drama of the electrical disturbance over a lake in America had not changed in any important respect. This was the big scene, still the big scene. The whole thing was so familiar, the first feeling of oppression and heat and a general air around camp of not wanting to go very far away. In mid-afternoon (it was all the same) a curious darkening of the sky, and a lull in everything that had made life tick; and then the way the boats suddenly swung the other way at their moorings with the coming of a breeze out of the new quarter, and the premonitory rumble. Then the kettle drum, then the snare, then the bass drum and cymbals, then crackling light against the dark, and the gods grinning and licking their chops in the hills.–E.B. White, Once More to the Lake. One Mans Meat, 1941One inconvenience I sometimes experienced in so small a house, the difficulty of getting to a sufficient distance from my guest when we began to utter the big thoughts in big words. You want room for your thoughts to get into sailing trim and run a course or two before they make their port. The bullet of your thought must have overcome its lateral and ricochet motion and fallen into its last and steady course before it reaches the ear of the hearer, else it may plough out again through the side of his head. Also, our sentences wanted room to unfold and form their columns in the interval. Individuals, like nations, must have suitable broad and natural boundaries, even a considerable neutral ground, between them.–Henry David Thoreau, Walden, 1854

Decisions in Papradise Essay Example | Topics and Well Written Essays - 750 words

Decisions in Papradise - Essay Example The first stage of the decision making technique discussed by Kolb et. al. (2007) is to take an overall view of the situation so it can be fully analyzed and understood by those making the decisions. This begins with examining the facts as well as the needs of the company and the eventual goals as to where it wants to be in the future. Past experiences and business expertise can be used as guides in this stage and the problem can be broken down into parts to give them priority and make the required adjustments. For our purposes, we need to conduct both a SWOT analysis and a PESTEL analysis to get a clear picture of what is happening in Kava and to understand our options for creating a greater presence on the island. The second stage comes into play when we create different solutions that can be used to help our business objectives and thus help in making decisions concerning the future of our company on Kava. The solutions can be created through brainstorming sessions and may even be outlandish. However, the decision making process comes in when we realize that certain solutions are more appropriate than others and the best solution may be what brings us closest to our objectives in the least amount of time while staying within the rules of the game. In the case of Kava, the solutions need to be based on the issues which are described in the case and these include following the mission of the company to remain profitable while being socially responsible. It is clear that developing a base of operations and helping the island is a part of the social responsibility of the company but it is difficult to see how the company can remain profitable in the given scenario. Therefore, it might be logical for the company to seek diversity for its business interests beyond its core competencies if it focuses on the variety of opportunities presented by being in Kava. Understandably, this type of critical thinking and